When we buy something, we have a responsibility

When we buy something, we practically vote. If we buy, for example, a particular brand of a product, we have just chosen. We have informed the store owner that we like that particular brand or product and that we prefer it from the rest.

We have actually voted. The more we vote on a particular product, the more likely it is for the store owner to re-order it from his vendor. He will eventually transfer our claim, probably through several intermediaries, to the original producer.

Only the suppliers or producers voted by many of us will continue their activity. The rest will, de facto, be forced to cease their operation, as their business will not be sustainable.

That is our responsibility. We vote (almost every day), we have the power to decide which activity will continue, and which will be over.

"Consumption-impact" disconnection


So, we would reasonably conclude that, since we have the power to choose, we would choose those companies whose practices we agree with to survive. By extension, we would also agree with the impact of these choices (or at least we would control it) and everything would be fine.

But that is what's happening. Not only do we not know the practices of each company or producer, but also huge amounts of money are invested in disorienting us. They aim in cultivating, preserving and rewarding the mental disconnection of our consuming choices, from their real impact.

Discharge from the guilt

Consuming habits and responsibility

Consumer's disorientation

Basically, these investments intend to discharge us from our guilt. The ones we would have if, for example, we had to put the knife to the cow's throat ourselves. If we had to deal with her agonizing, deathly screams and her desperate look.

Thus, as consumers, we can continue to smile while we consume. We do not need to stain our hands with blood. We paid someone else to do that , and even more, to do it behind closed doors. Also, with the help of advertising, the final "product" is being beautified, and the "production process" is being, completely and diligently, concealed, so that we end up with a full mental disconnection between those two (the product and the production process).

Complete mental disconnection

The greater the modification of a product, the greater the disconnection. It is difficult to relate a bag of meatballs from the supermarket freezer to a living animal, such as a pig.

The more mediators there are from production to consumption, the greater the disconnection. It is difficult to link the super market cashier to the slaughterer.

In addition, the more smiley animals there are on the package, the harder it is to imagine the macabre production process.

All this is happening, with the ultimate goal of consumers continuing to consume. So that animal farmers, mediators, sellers, and others included in the processing, packaging, promoting, etc., can continue to make a profit at the expense of the captive animals-slaves.

Why does a cow produce milk?

There is a video, quite popular on the Internet, showing a survey done on the street and passers-by, of different ages, are asked "why does a cow produce milk?". What is shocking is that most people do not know the answer and they smile awkwardly when they realize that she produces it to breastfeed her calves. Regarding the question "what happens to newborn calves born on farms?", there is total ignorance. For your information, they are slaughtered, almost immediately, so they don't drink their mother's milk, which will be sold to humans.

Childhood is the best time for the mental disconnection

This disconnection is the result of exposure to deliberate misinformation (including concealment of information), but also to advertisements addressing to the general public, and mainly targeted at children. One of the most popular subjects of children's books and toys is the farm. There, the smiling animals graze, happily, in the green plain, with the sun shining, and the farmer caressing them, also, smiling. These children, later, as adults, will be able to enjoy their milk in packages with smiling animals on them, having a clear conscience.

Release me from my guilt

Consuming habits and responsibility

Release me from my guilt

It is reasonable for the consumer to wish for this disconnection, as the psychological burden would be unbearable if, with every purchase, he had to deal with the "production process". So, part of the price of the final product goes for the ads of the companies. That is, consumers pay the companies that exploit animals so they can get rid of any conscious burdens.

Conscious choices

As consumers, the more often we ask ourselves, "who do we pay?" and "who do we support?", the more conscious and intentional we become. I want to believe that the more conscious we become, the better choices we will make in everyone's interests.

We can end the exploitation of animals by choosing, intentionally, products and services that are not based on their exploitation. It's easier than ever to support such a choice, as there are many alternative ways, products, and services, of nutrition (such as vegan), as well as clothing, footwear, and entertainment. This becomes even easier with the ever-increasing choices and information around them. By following these consuming behaviors, we become more intentional and, not only do we help animals, but we also protect our health and the environment, and we develop an ambience of compassion and solidarity.

Animals do not belong to us. Let us change our consumption habits. We can do this.


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